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TEDx Rhein-Main Michael Altendorf February 2011 - Virtual Identity and the end of Privacy? - Presentation Transcript
- Virtual Identity
How the internet changes your life
Michael Altendorf
TEDx Rhein-Main Spring 2011
- Imagine the world in 2020…
- The web spread into every
part of your daily life
- 2020 - Whereidentityof"THINGS"emerges
- What happens with your identity?
Kids
Social Circle
Family
Workplace
Neighborhood
Friends
- Today
you can see the first changes –
your identity went public
- … Multiple identities in the real life web
- … and sometimes identities in second life web
- Did you ever think: Why am I doing this?
- Who is defining your identity?
- In your analog life you have different kindsof identity
- in the digital world you can create a new identity,
…every day
- In the digital world the YOUis moving every minute
- You on Facebook
- You on StudiVZ
- You on Twitter
- You on Foursquare
- You on Flickr
- You on Second Life
- You on Youporn
- Innovation changed your identity
- The web has changedtotal openness
- You are not anonymous any more
- The YOU today is tracked everywhereand stored in massive databases
- Real Time Identity
- you get identified everywhere
- Location Awareness
- Dynamic Personalization
(…with opt-in)
- Instant Personalization
Ends your Privacy?
- Even in the beginning the net was about the people (Computer Magazine in 1979)
- The web never forgets
- 1996
- 1997
- 1998
- 1999
- 2004
- Privacy has gone
- Who shapes your digital identity?
- The Social Graph
- Trade off Situation
Advantages vs. Disadvantages
- Paradigm shift?
… to a better future
- Paradigm shift?
… or is it getting even worse?
- Product Recognition
- Face Recognition
- Why are you uploading all that on the web?
- New business model:
Pay by privacy
- Good or Bad?
- Advantages
- Disadvantages
- How do these innovations affect how you feel today and act tomorrow?
- The end of privacy gives you the chance to have as many identities as you want
But… it is still YOU
- Thank You!