Magic Quadrant for Web Content Management

​​​@Gartner, 2017​

Summary
Web content management now constitutes mission-critical software to help drive successful communications with customers. Application leaders focused on enabling effective digital experiences should use this document to help them in selecting the most appropriate vendor and solution.


​​Market Definition/Description
Gartner defines web content management (WCM) as the process of controlling the content to be consumed over one or more digital channels through the use of specific management tools based on a core repository. These solutions may be procured as commercial products, open-source tools or hosted service offerings. Product functionality goes beyond simply publishing web pages, to include:

- Content creation functions such as templating, workflow and change management
- Repositories that organize and provide metadata about the content
- Library services, such as check-in/check-out, version control and security
- Content deployment functions that deliver prepackaged or on-demand content to web servers
- A high degree of interoperability with adjacent technologies such as customer relationship management (CRM), digital asset management (DAM) and web analytics
- Capabilities such as real-time personalization of visitor interactions
- The ability to integrate well with delivery platforms such as e-commerce, social media and portal software


​​Magic Quadrant
Figure 1. Magic Quadrant for Web Content Management
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